Consumers know ActiveForever.com as their one-stop-shop for innovative health products, medical supplies, and occupational health safety equipment. Customers may be surprised to learn ActiveForever is also a fully integrated sales, marketing, warehousing, and fulfillment services agency. Yesterday, Crown Dynamics Corp. announced they have finalized a sales and distribution agreement with ActiveForever.com. Similar to ActiveForever.com, Crown Dynamics Corp. provides products and solutions that “promote better health” and enhance overall wellbeing, so they were a perfect fit to work with ActiveForever. To read more about what customers can look forward to from this joint venture, and what ActiveForever.com CEO Erika Feinberg had to say about it click here.

Just a few of the print ads ActiveForever has been featured in. To view the ad, simply click on the link.

• Berkshire Opera Ad
• Savvy Shopper Exp. 5-16-08
• Skymall Summer Ad 2008

Just one of the many exciting events ActiveForever has sponsored!

WHEN: December 4th, 2009 11:30am - 1:00pm WHERE: ActiveForever Interactive Showroom Olive Business Park 9299 W. Olive Ave., Ste 604 Peoria, AZ 85345 For Map and Directions Click Here (Scroll to Peoria Location)Â _________________________________________________________ AGENDA: INTERACTIVE WORKSHOP 11:00-11:30am Registration/Explore/ Posture Tek Showcase 11:30am-1:00pm Lunch 11:30-11:40am Erika Feinberg Introduction 11:40-12:40pm Spinal Health Seminar with Dr. McKeon 12:40pm-1:00pm Q&A   RSVP to Jacki 480-505-6122 or Jshoemake@Activeforever.com by November 27th, 2009   This invitation qualifies for 1 hour of CEU $5.00 for CEU credits

FACT SHEET

Who we are:

Scottsdale, AZ: ActiveForever, founded as Independent Living Products (ILP), was originally established 1993. The new owners purchased ILP in August 2002 and re-designed and re-branded it as ActiveForever, a company that prides itself in offering guaranteed best pricing and identifying best choices of product solutions for practically every physical challenge, through research and feedback from foundations, state and federal agencies, corporate wellness programs, insurance companies, non-profits, case managers, occupational & physical therapists, discharge planners and consumers.

A provider of valuable products and educational materials.

HELPING BUDGETS GO FARTHER AND SMILES GET BIGGER

Quick Facts:

Three Major Divisions of the Company:

As one of the top rated web businesses in the country www.ActiveForever.com has tremendous purchasing power, which enables the company to offer a significant discount on quality products.

ActiveForever researches the best choice of medical, physical rehabilitation, fitness and pain relief products that enable safe, active and productive living.

ActiveForever Media Communications produces photographic images, print catalogs and videos, either sales or educational in nature.

Western Fulfillment offers a very unique warehousing and distribution service to ActiveForever.com's manufacturers of choice. Shipping within 24 hours is a standard service. Western Fulfillment was designed to help maintain the ability to deliver quickly and maintain the quality of the customer experience. Western Fulfillment’s facility also contains an interactive retail showroom and community meeting room.

The original interactive ActiveForever retail discovery center is located near Shea and the 101 in Scottsdale Arizona. The 5,000 square foot facility is equipped with network cameras, enabling live, internet based interactions. It also contains a large meeting room for hosting health-related meetings. ActiveForever is building additional retail discovery centers only as needed.

ActiveForever is also featured in SKYMALL.

Health-Related Alliance Partners

Philanthropic Arm of ActiveForever: www.LifeChangingGifts.org

Mission and Value Statements

Mission: To passionately help maintain the safety, independence, productivity, overall happiness and good health of our customers by effectively researching and making available the best choices of products at great prices.

Vision: To always demonstrate ourselves to be the most enjoyable, and most effective resource for the purchase of high quality, thoughtful and well priced product solutions enabling productive, independent, healthy and comfortable living.

This will always be accomplished by our hiring and training extraordinary people, innovating new ways to leverage technology, and continuously implementing business practices that maximize efficiency and reinforce employee and consumer confidence.

Perpetually Improving the Quality of Healthcare and Caregiver Education

At The Company:

About ActiveForever
ActiveForever is the leading source of very well priced life-enhancing products that address almost all physical disabilities, injuries or pain. Products include daily living aids, bath, safety and hygiene products, mobility aids, durable medical equipment, medical nutrition, low vision and hearing loss devices, physical therapy products, land and aquatic exercise therapy products. ActiveForever provides a multitude of product solutions for arthritis, Parkinson's disease, diabetes, stroke rehabilitation, sports injuries, pain relief, foot/ankle, hand, hip/knee and other physically limiting conditions. The company also offers unique and life-enhancing gift ideas. Visit top ranked www.ActiveForever.com 800-377-8033

Discovery Centers: Contain interactive retail and meeting/education centers. Reserve and use it for free! Scottsdale 480-767-6800 and Peoria AZ 623-215-8470

Print Catalogs: Free for your facility to share with your patients and caregivers anywhere in the country.

Independent Living Products and ActiveForever are registered trademarks of Independent Living Products, Inc. All other products and brand names as they appear in this release are trademarks or registered trademarks of their respective holders.

ActiveForever is proud to announce that we have been named "Best of Scottsdale 2009" in the Medical Supplies category by the U.S. Commerce Association. The USCA "Best of Local Business" recognizes outstanding local businesses throught the country each year and indentifies those that have achieved exceptional marketing success in their local community and business category.

HME Business

By J. Daniel Hull, Jay Williams

Jun 01, 2005

Company Name:Active Forever Location/Contact Info: 10799 North 90th Street Scottsdale, AZ 85260 800-377-8033; customerservice(at)activeforever.com www.activeforever.com Established: 1991

Types of products sold: "We research best choices of product solutions for practically every physical challenge you can image for daily living activities," said CEO Erika Feinberg.

Size of Company (employees, clients per year): 4,000 new customers a month

Home Health Products spoke with Feinberg about Active Forever's successful Web site and in-store business that operates with zero insurance billing.

Q:What is unusual/unique about the store?

A:All the customer service counselors are on wireless headsets, while they're talking to someone about an order, they can walk over and play with the product and demonstrate it. The 5,000 square foot store is part of our corporate headquarters and it's set up like Sharper Image. People can come in to try things.

What we carry is motivated by our local health care facilities; we're surrounded by three Mayo clinics, Scottsdale Healthcare, St. Josephs Hospital and Bayer Neurological Institute.

Q:Describe your relationship with your manufacturers.

A:We always have a very detailed three-page questionnaire that we run our potential suppliers through before we'll consider carrying their product. There are many things we require of them regarding returns, maintenance and what type of warranties or guarantees they have on their products. The number one is how quickly they can get us the products. Whether they're shipping to our warehouse, or to our customer, we require that they ship immediately.

The reason I say that's so important is because none of us plan for trauma. And when someone needs these things, they need them immediately. We have an arrangement with our shipping company, especially in Arizona, where the product goes out next day without any extra cost.

Q:What is something you have learned from your experience in the HME industry?

A:Most of it is driven by insurance and we completely understand why some HMEs are insurance driven. I encourage traditional DME companies to embrace that and work with us. We're not competing, because we do absolutely zero insurance billing and we could be a wonderful complement. If their customers are coming in looking for products they don't carry just pass them off to us and we'll take care of them. Lots of times, we have people coming in saying, 'I wonder if insurance will cover this,' and we just send them to our favorite DMEs.

Q:What has brought you success in the past?

A:The Web site has been around for 14 years. It went through transformation two and a half years ago, and we're only on the 10 yard line when it comes to vision for the Web business. We still have a long away to go to fulfill our vision of what we'd like people to experience when they're there. But we're still getting major awards and recognition for what we've done.

Our goal is to have the consumer rely on us the way they rely on a family member--a really smart family member.

Forget we're in medical and rehab, it's about thoughtful, wonderful, caring, honest service. Especially since we're also dealing with trauma, it's about helping guide the way to more normal living--instead of looking at what's going to be reimbursed and what's not going to be reimbursed.

Fun Fact: Anyone who calls into the call center will be greeted with, "How can I make your life easier today?"

This article originally appeared in the June 2005 issue of HME Business.

ACTIVEFOREVER (WWW.ACTIVEFOREVER.COM) NOW OFFERS SCRIPTSAVE’S 10 MILLION CARDHOLDERS DISCOUNTS ON OVER 10,000 INDEPENDENT LIVING PRODUCTS

Seniors, Disabled Individuals, Rehab & Sports Injury Patients & Others to Benefit

SCOTTSDALE, Ariz. – Dec. 17, 2003 – ScriptSave’s ten million Medicare eligible drug discount card holders can now receive up to 60% savings on over 10,000 independent living products, thanks to a partnership with ActiveForever (www.ActiveForever.com), the nation’s leading online and catalogue provider of cost-effective aids for daily living for disabled, injured and physically challenged individuals, senior citizens and healthy individuals who simply need a “helping hand.”

Under the one-year agreement, ScriptSave members will have access to ActiveForever’s wide selection of product offerings ranging from adaptive silverware and kitchen utensils, safety items, talking products such as calculators, watches and clock radios, voice-activated TV remote controls, scooters and other mobility aids, ergonomic workplace solutions, zipper pulls and a wide-range of water and land-based exercise equipment.

According to Erika Feinberg, chairman of ActiveForever, “We work hard to take the pain out of people having to pay for products not covered by insurance. We are proud to team-up with ScriptSave, a world renowned provider of significant discounts on prescription drugs. This partnership will expand ScriptSave’s offering with the new category of useful and affordable independent living products that consumers need and want.”

According to Paige Berger, vice president of marketing and sales at ScriptSave, “We are always seeking to enhance service offerings to its customers. ActiveForever not only meets our criteria by being the first comprehensive independent living product provider with a one-stop solution available nationwide and on the Internet, but also provides the level of superior customer service that our cardholders demand and expect from ScriptSave.”

For more information about ScriptSave’s discount card, contact a ScriptSave customer care representative at 1-800-700-3957.

To ensure that the products offered meet the diverse needs of the purchasers, ActiveForever performs extensive, ongoing market research with a broad spectrum of individuals, including; those who use the products and their families and caregivers; researchers; physical and occupational therapists and administrators at continuum of care living communities, community outreach organizations and associations. Products can be ordered online at www.ActiveForever.com or by phone at 1.800.377.8033. Arizona residents and visitors can visit the Discovery Center, ActiveForever’s popular, interactive, fun showroom that allows customers to try out many of the products. All items are competitively priced and are shipped the same day.

About ScriptSave

Headquartered in Tucson since 1994, ScriptSave is a nationally recognized prescription discount program providing valuable prescription discounts to uninsured or underinsured consumers. ScriptSave is a little known treasure for seniors; more than 17 million prescriptions were filled using the ScriptSave card in 2002, with an average savings of $10.14 per prescription. For more information about the ScriptSave Prescription Drug Discount Program, please call the ScriptSave Customer Care Call Center at 1-800-700-3957.

ScriptSave’s name reflects its core philosophy: the importance of providing seniors the most value for their pharmacy dollar. Advocating on behalf of the senior consumer, ScriptSave developed a prescription discount card program that provides welcome cost savings and services for people with limited or no prescription coverage. The company has maintained a healthy relationship with a nationwide participating pharmacy network that encompasses 95 percent of pharmacy chains, supermarkets, retailers and independent pharmacies.

About ActiveForever

Established more than 10 years ago, ActiveForever (formerly Independent Living Products) offers the convenience of one-stop-shopping for more than 10,000 competitively priced, life-enhancing products that address almost all physical and clinical needs. Products include aids for daily living; durable medical equipment; specialty garments; urological and ostomy accessories; ergonomic workplace solutions; splints and braces; mobility equipment and accessories; water and land-based rehabilitation and exercise equipment; home automation, modification and safety items; as well as great gift ideas. ActiveForever continuously researches and develops products to offer individuals with physical challenges and those that just need a "helping hand" the highest quality and best pricing on items designed to enhance their quality of life.

ActiveForever’s Discovery Center-Interactive Retail Store is located at 10799 North 90th Street in Scottsdale, Ariz. For more information visit www.ActiveForever.com or call 1.800.377.8033.

*Originally published December 2003

###

Active Forever: Strategic Marketing to the Mature Consumer

Wall Street Transcript

Wednesday, July 28 2004

Once upon a time, when you were diagnosed with an illness, you learned everything you could from your doctor about how the illness would manifest itself; the type of treatment available; and what medications would alleviate the symptoms. You considered leaving your job, and you worried that you would become a burden to your grown children.

That’s how it used to be, anyway. Today’s mature consumer is more empowered than ever before to research and demand the products they need to maintain an active, independent lifestyle, despite any health challenge. And ActiveForever knows it.

ActiveForever (www.activeforever.com), based in Scottsdale, Arizona, is a web site merchant that offers medical and health-related convenience products to aging individuals who refuse to let physical ailments define them or their lifestyles.

People suffering from any number of health problems, including diabetes, low vision, arthritis, neuromuscular and spinal difficulties, sports injuries, stroke, and rehabilitation challenges, just to name a few, need access to products that can simplify daily working and living…which is how the company was born.

In 1993, The Redmonds were trying to find helpful products for their aging parents, but had little luck. After much research, they launched a website to feature the products they uncovered that could help other mature consumers, as well as the family members that wished to make the lives of their loved ones easier.

In addition to the web site, they added a small print catalog. After 10 years, The Redmonds were ready to retire, and were on the lookout for someone who could tap into the potential of the business, while still maintaining the heart behind the company.

Meanwhile, Erika Feinberg, a technology executive for nearly 20 years, was seeking out a new business opportunity, namely one that responded to the American climate post September 11th. “If another terrorist act occurs, what businesses will survive?” she asked herself. When tragedy struck the country that day, “nothing became more important than community and family, health and home,” Feinberg told The Wall Street Transcript (July 26, 2004).

Feinberg saw the potential in the Redmonds’ business, and soon, after Feinberg purchased the company, ActiveForever.com took on a whole new face and strategy. The explosive, 1,800% business increase in the last year has a lot to do with their truly customer-centered approach:

• The innovative products available are well-tested, and offerings are updated daily. The company has product managers on staff who determine if a product meets their quality criteria, and through which channel to best market it (web site, print catalog, or interactive sales facility).
  The company also strives to provide the lowest pricing available, because many medical, rehabilitative, specialty construction and convenience products are not covered by insurance.
• The range of helpful products swings from the more intense needs of recovering stroke victims all the way to people who simply need to keep their feet and legs moving while sitting for long periods of time, due to poor circulation or DVT (deep vein thrombosis) concerns. From sensor faucets to easy-to-clasp jewelry, all the way to sliding/rotating bath benches and lift chairs, there are more than 10,000 products from which to choose.
  Many sales actually come from the family member researching products for the end consumer. Once they see the convenience of the one-handed can opener or fitness benefit of the aquatic treadmill, they become customers as well.
• ActiveForever makes shopping easy, by providing both condition-specific product categories (i.e. diabetes, stroke, etc.), and areas in which the customer wants to stay active, such as the kitchen or workplace.
• Their conscious customer service initiative keeps customers coming back and the product return rate low. They even answer their phones: “ActiveForever, how can we make your life easier today?”
  They publish a monthly e-newsletter called Discovery Digest to keep the community up to date on the latest discoveries, new monthly additions, and “most memorable moment of the month.”
  They also take customer comments to health plans, pharmaceutical companies, and product manufacturers to help identify gaps in needed products. This valuable customer feedback helps to tap into real needs, so appropriate products and services can be developed.
  All client orders are shipped the same day, as an added perk, without any additional shipping markup for the service.

While their customer approach is impressive, ActiveForever is doing a lot more than just moving product. This unique business model is directly responsive to shifts in consumer behavior and spending, and has several progressive components:

• The products and approach serve an existing, untapped need. Illness is no longer a roadblock to independent, active living; it’s simply a challenge that can be overcome by empowered individuals who have the information and products they need.
• This approach feeds into future demand, namely the growing baby boomer demand, for maintaining independence.
• To tap into the latest research and product needs of various conditions, ActiveForever is consistently aligning itself with groups like The Muhammad Ali Parkinson Foundation and the Arthritis Foundation. Then they bring the products to the foundations and occupational therapists for critical feedback on product performance and appropriate pricing suggestions.
  They also work with community efforts like the Arizona Health Care Association and Arizona Assisted Living Federation of America, where they can interact with the patient care directors and physical therapists on the front lines.
• They are currently launching strategic U.S. marketing and cause-related partnership initiatives with both public and private sector businesses. The company has already aligned itself with major health-related channels, including Abbott Laboratories, ScriptSave, MedNet Benefits and Humana.
  “Very large health plans and pharmaceutical companies that want to strengthen their relationship with their consumers reap invaluable benefits from our non-regulated connection to those consumers,” says Feinberg.
  The company seeks to mainstream its product offerings by forming strategic alliances with major companies and organizations, including healthcare providers, insurance companies, state and federal agencies, foundations, and other businesses.
• ActiveForever all-too-conscious of the trend toward consumer-driven healthcare. Flexible spending accounts, where people can spend their health dollars where they decide, are on the rise, and the cost of carrying insurance is becoming cost-prohibitive.
  “We’re building this company with the assumption that consumer driven health is going to get stronger and stronger, and we opinionated baby boomers are going to get stronger and stronger,” says Feinberg.
• They operate the company with a lasered focus on infusing the traditional healthcare lifecycle with the goal of extending healthcare into the home and workplace.
• ActiveForever now has an interactive retail store in Arizona, equipped with network cameras throughout the 5,000 square foot facility, enabling live, internet-based interactions. It also contains a large meeting room for hosting health-related meetings.
• They have stayed away from insurance billing, so they are not a regulated business.
• They make sure customers can find them with a progressive internet marketing approach. “We are extremely well-optimized on the web,” says Feinberg. “We rate very high in popularity with the search engines and ratings companies like Alexa and Google. So it’s a matter of optimizing key search terms, getting linked to other popular sites, and offering a web site that consumers enjoy shopping on.”

Between needed, solid product offerings, customer-centered approach, and progressive marketing in the public and private sectors, ActiveForever may just be in business forever.

For more information, please visit http://www.activeforever.com.

Resources:
The Wall Street Transcript, Company Interview, July 26, 2004
http://www.twst.com/ceos/YAP612.html.

Erika Feinberg, Chairman of ActiveForever Talks to the Wall Street Transcript

Wednesday, July 28 2004

NEW YORK--(BUSINESS WIRE)-July 28, 2004--The Wall Street Transcript has published an in-depth interview with Erika Feinberg, Chairman of ActiveForever in which she talks at length about the Company.

Established more than 10 years ago as Independent Living Products, the new owners have re-defined it as, ActiveForever ; which now offers the convenience of one-stop-shopping for more than 10,000 competitively priced, life-enhancing products that address almost all physical and clinical needs. Products include aids for daily living; bath and safety and hygiene products, mobility aids, durable medical equipment; low vision aids, ergonomic products; and land and aqua exercise therapy products. ActiveForever also provides a multitude of product solutions for arthritis, Parkinson's Disease, diabetes, stroke rehabilitation, low vision, hearing loss, spinal cord injuries and other physically limiting conditions.

In describing the Company Ms. Feinberg states "We are a product solutions business solving practically any physical challenge; with a focus on helping people maintain their safety, happiness and activities of daily living; offering the best service, low price guarantees, and one of the most fascinating and thoughtful product solutions services for the population." Our work also helps our business partners stay competitive in their industries through sharing useful intelligence and offering them a unique entry into marketing channels.

In describing the Company's growth strategy Ms. Feinberg states "We're building this company with the assumption that consumer driven health is going to get stronger and stronger, and we opinionated baby boomers are going to get stronger and stronger." Ms. Feinberg continues "We're conservatively on track for $20 million in 2005. We haven't even bothered with projections beyond the end of 2005 due to the tremendous developments that continue to occur. We're sitting in the eye of a multi-billion dollar market. Our biggest challenge is deciding whether we should continue to grow ActiveForever organically, or if we should encourage strategic investment from our business partners with deeper pockets. ActiveForever is certainly capable of scaling, and stepping up to the demands of the communities we serve.

The Wall Street Transcript does not endorse the views of any interviewees nor does it make stock recommendations. For subscription information call 800-246-7673.

Contact:
Erika L. Feinberg
ActiveForever
10799 North 90th Street
Scottsdale, AZ 85260
Erika@ActiveForever.com
480-767-6800 or 1-800-377-8033 x. 103

Businesses offer products, services to help elderly

Arizona Republic (www.AZCentral.com)

Aug. 21, 2003 12:00 AM

Businesses increasingly are seeing a growing market for serving senior citizens. Here are three companies that have joined the industry:

HomeComings, (623) 544-8350: Moving can be a nightmare, especially for the elderly. Moving coordinator Charlotte Riley will handle the chore, from hiring a moving company to switching phone lines to purchasing new address labels. She'll do an assessment on what can be moved into the new space, usually a smaller apartment or assisted-living facility, where she'll unpack household items, put away dishes, transfer food from the old refrigerator to the new, make the bed, hook up the TV.

Though she will work for anyone, about 70 percent of her clients are seniors. "There are so many elderly in the Phoenix area and Maricopa (County)," she says. "They can't do it themselves."

Independent Living Products, www.activeforever.com or 1-800-377-8033: A year ago, Erika Feinberg bought a 10-year-old company she believes serves a growing market and performs a public service, as well. "We wanted a business that would make an impact on the world," she says of her Scottsdale-based company.

Independent Living Products sells more than 10,000 items for the home, from deluxe walkers to underwater treadmills to devices that help grasp utensils, open jars and reach places arms cannot. A hip-replacement kit contains a sock aid, a reaching aid, a dressing stick, a shoehorn and elastic laces. A showroom is located at 10799 N. 90th St., Scottsdale.

Wishing Wells, Dawn Wells, former star of TV's Gilligan's Island, recognized the need for adaptive clothing while caring for her 92-year-old mother, who lives in Florida. Wells now has a line of clothing called Wishing Wells, based in Studio City, Calif., that features easy-to-wear clothing with Velcro closings, roomy arm holes for ease in dressing, drawstring waists, or side openings in trousers to accommodate incontinence products.

Wells will soon pair with Home Instead Senior Care franchises to help promote her line. "It's not what I do for a living," she says. "There's just a need. I think it will take off."

- Barbara Yost